In the second half of 2021, the home appliance market will maintain the general tone of a steady rise and a steady increase in quality. From the perspective of market size, there is not much suspense about the return to the sales level of 2019 throughout the year.The shortage of raw materials will ease in the second half of the year, and companies will have more room for price adjustments.The decoration market gradually recovered, and the increase in retail sales in the home appliance market in the second half of the year was better than that in the first half of the year.

In terms of product categories, in the second half of 2021, color TVs and air conditioners will be under certain sales pressure due to reduced demand. Cleaning, kitchen and bathroom appliances will grow steadily. Household appliances and small kitchen appliances remain in contraction in the short term, and cleaning appliances, personal care appliances, home medical appliances, pet appliances, etc. have huge profit potential.

From the perspective of home appliance channels, the channel model of online and offline collaboration is a major trend. In the second half of 2021, as online channels set up offline outlets in more smaller cities and towns and further promote the quality consumption of offline home appliances, the home appliance market will form an effective omni-channel operation model.