Most categories of kitchen cooking and home environment have lacked effective innovation in the past two years, and the market popularity has declined. Among them, rice cookers are still performing strongly due to their strong rigid demand. And other electrical appliances as optional cooking machines, Entering the category bottleneck period, the brand exits on a large scale. After the epidemi...

In the first quarter of this year, the cumulative domestic sales of China home appliance industry was 154 billion yuan (categories involving color TVs, Air conditioners, refrigerators, washing machines, kitchen and bathroom appliances, and small home appliances), a year-on-year decrease of 12.3%. Data from the General Administration of Customs shows that China home appliance exports were 137 billi...

In the first half of 2021, China's home appliance market accelerated its recovery, with retail sales reaching 429.3 billion yuan, a year-on-year increase of 16.3%. China's home appliance market has basically returned to the same period in 2019 before the new crown pneumonia epidemic. It is worth mentioning that in the first half of 2021, with the exception of individual products, the average price...

In the second half of 2021, the home appliance market will maintain the general tone of a steady rise and a steady increase in quality. From the perspective of market size, there is not much suspense about the return to the sales level of 2019 throughout the year.The shortage of raw materials will ease in the second half of the year, and companies will have more room for price adjustments.The deco...