In the first half of 2021, China's home appliance market accelerated its recovery, with retail sales reaching 429.3 billion yuan, a year-on-year increase of 16.3%. China's home appliance market has basically returned to the same period in 2019 before the new crown pneumonia epidemic.
It is worth mentioning that in the first half of 2021, with the exception of individual products, the average price of home appliances in China has generally risen, of which the price of color TV has increased by nearly 35% year-on-year.
On the one hand, the global epidemic has caused the price of important raw materials to rise, and core components such as PCB are in short supply. On the other hand, it is also the result of the upgrading of China's household appliance consumption. We believes that the shortage of raw materials will ease in the second half of the year, and companies will have more room for price adjustments.
In the first half of the year, the penetration rate of online shopping for home appliances increased by 1.8% compared with the previous year. Although offline channel has recovered significantly, they are Far less than the same period in 2019. At present, the major giants are markets in cities, counties and rural areas below the third tier as the main battlefield for business deployment, this kinds of market user's growth has become an important source of new user growth.
The home appliance market turned from negative to positive, with a sharp increase of 16.3%. According to the China Electronics and Information Industry Development Research Institute (CCID Research Institute) released in Beijing in the "Report on China's Household Appliances Market in the First Half of 2021" , China's household appliance market continued to recover rapidly, and the year-on-year growth rate of the market scale changed from negative to positive. The retail sales of China's home appliance market was 429.3 billion yuan, a year-on-year increase of 16.3%, reflecting the huge potential of China's home appliance market and the energy of the home appliance industry.
Moreover, color TVs were 58.1 billion yuan, a year-on-year increase of 15.8%, air conditioners were 98.1 billion yuan, a year-on-year increase of 6.5%, refrigerators were 57.2 billion yuan, a year-on-year increase of 20.4%, washing machines were 38.6 billion yuan, a year-on-year increase of 23.3%, and kitchen appliances were 72.5 billion yuan, a year-on-year increase. 27.6%, household appliances 104.8 billion yuan, an increase of 15.0%. With the exception of the color TV and air-conditioning markets that were slightly lower than in 2019, most of the home appliance categories exceeded the level of the same period in 2019 before the epidemic.
